KLAVIYO FLOW SHOWDOWN

Two emails enter. Revenue decides the winner.

Klaviyo flow emails: Set once. Forgotten since. It's time.
Pressure test whether you're leaving money on the table.

THE REALITY

Flows punch above their weight

Industry benchmark: Emails drive 20-35% of total ecommerce revnue. Automated flows produce 30-60% of that money.
6-15% of your DTC dollars happen while you're doing other things.
Have you optimized these emails lately?

The Offering

Klaviyo Flow Showdown

An A / B test match up, using your existing Klaviyo flows. Offering includes:
+ Audit of your Klaviyo automated flows
+ Identification of 8 emails to challenge
+ On brand A / B tests created + launched
+ 30-45 day test window
+ Post-test analysis and dollars.Investment: Flat fee + percent of incremental gain

The Upside

Small tweaks. Big impact.

Example
Monthly revenue $1,500,000
Email revenue (25%): $375,000
Flow revenue (40% of email) $150,000
Flow Showdown = increases revenue by 10%
Incremental monthly revenue: $15,000
Incremental annual revenue: $180,000

Fair questions

Honest Answers

Dear Klaviyo Flow Showdown,

Why a showdown? Is it at high noon on a dusty street?

It’s a nerdy DTC competition. Two emails enter, one drives more dollars. High noon and dusty streets are optional. Hats are not.

What if your emails win?

We all win. We do a victory lap virtually. You get more revenue. I get a percent of that upside for a fixed time period.

What if our emails win?

We all win, reassured that your emails aren’t leaving money on the table. You can gloat. I will take it.

What does it cost?

This sprint has a flat fee + percent of incremental revenue for a fixed time. I've skin in the game. I play to win.

Can’t AI just do this for us?

Perhaps. But is AI actually doing it for you?

Do you game it by adding discounts?

Cheaters never win. Which is unfortunately not true, and I’m here to win for the business, not game emails.

Are you affiliated with Klaviyo?

No. Also, I will only debate how to pronounce their name twice.

The fit

Come as you are

You have:
+ Existing Klaviyo Flow emails set, skewing forget. Typically abandoned cart, welcome series, browse abandon, post-purchase and winback.
+ Monthly email volume for A / B tests to reach significance in 30-45 days.
+ Love for a great on-brand challenge.

About Me

amylanigan.com

Why hello. I'm a 2x DTC CMO and marketing expert who's seen enough set it and forget it emails to create this Flow Showdown. I'm stepping into the ring to increase your revenue. And rule out missed opportunities.