KLAVIYO FLOW SHOWDOWN

Two emails enter. Revenue decides the winner.

Klaviyo flow emails: Set once. Forgotten since. It's time.
Pressure test whether you're leaving money on the table.

THE REALITY

Flows punch above their weight

Emails drive 20-35% of ecommerce revenue.
Triggered flows generate 30-60% of that.
6-15% of your total DTC revenue runs on autopilot.
Have you optimized these emails lately?

The Offering

Klaviyo Flow Showdown

Eight challenger emails, hand-picked for revenue upside in A/B tests. Existing flows, audiences and timing.
Includes:
+ Audit of your Klaviyo automated flows
+ Identification of 8 best emails to challenge
+ On brand A/B tests launched in Klaviyo
+ 30-45 day test window
+ Post-test analysis and actionsInvestment: Flat fee + percent of incremental gain.

The Upside

Small changes. Big impact.

DTC example
Monthly revenue $1,500,000
Email revenue (25%): $375,000
Flow revenue (40%) $150,000A 10% lift via Flow Showdown =
+ $15,000 / month
+ $180,000 / year

Fair questions

Honest Answers

Dear Klaviyo Flow Showdown,

Why a showdown? Is it at high noon on a dusty street?

It’s a nerdy DTC competition. Two emails enter, one drives more dollars. High noon and dusty streets are optional. Hats are not.

What if your emails win?

We all win. We do a victory lap virtually. You get more revenue. I get a percent of that upside for a fixed time period.

What if our emails win aka. your emails lose?

We all win, reassured that your emails aren’t leaving money on the table. You can gloat. I will take it.

What does it cost?

This sprint has a flat fee + percent of incremental revenue for a fixed time. I've skin in the game. I play to win.

Can’t AI just do this for us?

Perhaps. But is AI actually doing it for you?

Do you game it by adding discounts?

Cheaters never win. Which is unfortunately not true. I’m here to win for the business, not game emails.

Are you affiliated with Klaviyo?

No. Also, I will only debate how to pronounce their name twice.

The fit

Come as you are

This is a fit if:
+ You use Klaviyo
+ Your flows are live. ie. Abandoned cart / browse, welcome, post-purchase and winback
+ You haven't optimized them recently
+ Your monthly email volume gets us A/B test significance in 30-45 days
+ You love a good learning throw down

About Me

amylanigan.com

Why hello. I'm a 2x DTC CMO and marketing expert who's seen enough set it and forget it emails to create this Flow Showdown. I'm in the ring to increase your revenue and rule out missed opportunities.I take on a limited number of showdowns at a time. Reach out.